In the TikTok Era, Which Drugstore Beauty Brands Will Survive?

In 1932, Revlon launched the very first red nail varnish — at least, the very first red nail varnish to be made available commercially in the United States. It was conspicuous, sultry and classically chic, one small way for women to dote upon themselves in the midst of the Great Depression. By the 1940s, the …

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